Audio Description Included As Standard For Sony TVs

Sony has begun shipping its Bravia range of integrated digital TVs with audio description included as a standard function. The first of the new Bravia models were launched in June, and the company aims to equip the entire Bravia range with audio description by the end of September 2007.

Earlier this year rival TV manufacturer Panasonic made a similar move, enabling consumers to access audio described broadcast content without buying extra equipment such as a set-top box. At present, the audio description facilities provided by both Sony and Panasonic are restricted to programme content only, and so do not include an accessible electronic programme guide.