Your Key to Your Success

• The Keys have been specially developed by NIACE as a friendly and positive way to engage with adults who do not traditionally consider learning as an option for themselves.
• The characters are also proving to be very successful in attracting learning in a work place scenario.

The Key 'family' is a series of high quality marketing and publicity characters that can be used in a number of ways.

Your target audience for a campaign may be adults...

• who need encouragement to return to learning for the first time since leaving school or
  
• whose employment prospects would be substantially improved through learning.
  
• who have been disadvantaged through a learning disability,
  
• who have been disadvantaged through language
• who have been disadvantaged through family circumstances
  

and are actively seeking to fulfil their potential, will also respond well to the Keys.

The Keys characters are designed

• to make learners feel welcome.
  
• to promote the feeling of an on-going level of help, support and "hand-holding" designed to encourage even the most timid of learners to take that all important first step.

You can use the images in a wide variety of situations

• from tee-shirts to posters,
  
• headed paper to book marks,
  
• pull-up stands to conference folders - in fact a wide range of marketing and publicity items.
  

The image has already been used to produce a very stylishly designed award, many of which were presented during Adult Learners Week in May 2007.

The entire family of Key characters is available for you to download straightaway. Simply visit the Engage Keys web site at http://www.crystalpresentations.com/engagekeys/ and select the characters that you require and the file type, click on the drag down box. You can choose from coloured or black and white images.