Personas is an art installation that turns a vanity search of your name in a spectrum of keywords associated with it.

The end product, seen in the spectrum screenshot above, is interesting in its own right, but the most interesting part of Personas is watching it work. After you enter your name, you can see it crunching the text selections from the Google search results. While a good percentage of the quotes that flew by were about me, the remainder were from my interesting dopplegangers; As I said, the process itself is quite interesting.

I tried it out with the name I use online and got a much more accurate piece of experimental artwork. There wasn't a single quote that flew by that wasn't directly related to me. Below is the result...

Try it out for yourself or a colleague, member of the family etc., at http://personas.media.mit.edu/personasWeb.html.